Formula One
9 November 2009

Formula One news

Williams signs AT&T as title sponsor

Williams signs AT&T as title sponsor

20 October 2006

US Telecommunications Company AT&T will become WilliamsF1's title sponsor next season the team announced today. The team signed a multiyear deal with AT&T.

Frank Williams, the team principal of the AT&T WilliamsF1 Team said, "It is a great privilege for WilliamsF1 to be an ambassador for a brand of the global size, scale and reputation of AT&T. It is our firm commitment to represent their interests to the very best of our ability on the race track and assist with the communication of their service offer that we, too, will have the significant benefit of being able to utilise."

"Formula 1 provides a unique platform for a global brand like AT&T," said Mark Keiffer, AT&T chief marketing officer. "The shared values of AT&T and Williams — a dedication to innovation, speed, integrity and commitment to absolute excellence — are highly complementary. We expect that the relationship between Williams and AT&T will be a key global marketing platform for our enterprise division."


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