Formula One news
Hakkinen becomes ambassador for McLaren's sponsor
23 November 2006He won't become McLaren's second driver, and he didn't sign any deal with the team yet but Mika Hakkinen will be linked with McLaren Mercedes again as ambassador for McLaren's sponsor Johnnie Walker.
Diageo plc has today announced the appointment of Mika Hakkinen as the Responsible Drinking Ambassador for its Johnnie Walker Formula One sponsorship programme. The role of the two-time Formula One champion will involve raising awareness on issues of responsible drinking, particularly in relation to driving.
The issues of responsibility and choice are at the heart of debates on alcohol. Through this appointment, Mika's work will focus on the importance of designated drivers, and direct engagement activities to promote anti-drink drive messages amongst Formula One race audiences.
Mika Hakkinen commented: "I am extremely proud to represent such a prestigious company as Diageo in this very important role. My years on the racetrack have shown the vital role responsibility and control play in motor sport, these principles are just as important for drivers on the road around the world. This is a role that I truly believe in."
The appointment builds on the association of Johnnie Walker with Team McLaren Mercedes since 2005. The unique partnership has seen over £2 million invested each year to promote responsible drinking messages in Grand Prix markets.
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| Mika Häkkinen news | |
|---|---|
| 31 Mar. | Hakkinen: F1 won't need night test at Singapore |
| 04 Nov. '07 | Hakkinen retires from racing |
| 05 May '07 | Hakkinen secures pole at Oschersleben |
| 19 Apr. '07 | Hakkinen expects to test McLaren again |
| 28 Jan. '07 | Hakkinen stays in DTM |
| 12 Dec. '06 | Hakkinen expects Alonso to win the title |
| More Mika Häkkinen news, Photos | |
| McLaren news | |
| 11 Oct. | McLaren delighted with qualifying |
| 11 Oct. | Hamilton happy on pole |
| 11 Oct. | Hamilton takes Japanese pole |
| 10 Oct. | Trouble-free day for McLaren |
| 10 Oct. | Hamilton leads first practice in Japan |
| 09 Oct. | Hamilton: I'm stronger and in a better position |
| More McLaren news, Photos | |
F1 shop articles
| Mercedes Team Kidscap | |
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McLaren Mercedes kidscap 2007 in the color black
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| Mika Hakkinen diecast model | |
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Model of the McLaren MP4/21 of the driver M. Hakkinen from his 2006 Barcelona test. This model is produced by Minichamps in the scale 1:43
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Barcelona |
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