Formula One news

Honda to launch special marketing plan

The Honda Formula 1 team will launch a special marketing plan in March their team boss Nick Fry revealed. That means the car will remain most likely black until the 2007 F1 championship will start.

Speaking to Formula1.com Nicky Fry said about the sponsorship situation at Honda's F1 team: "We do not have left any space on the car for next year, even though there will definitely be opportunities for other partners. We have a marketing plan, which will surprise a lot of people and get them interested by our approach for next year. You will not see a car covered in Honda logos, it will be something very different."

"In terms of timing we will start testing our new car in the third week of January - around the 22nd - but our marketing plan and our new partners will probably not be presented until the beginning of March. So you could say that we will have two launches: one of the car and one of our new marketing concept. Until the presentation of the marketing concept the car will very likely run all in black."

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