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Toyota flying with airline partnership

Toyota flying with airline partnership

12 January 2007

Toyota and Kingfisher Airlines, India's fastest growing airline, today announced the signing of an exciting new official partnership.

Kingfisher Airlines will become an official partner of Toyota as part of their multi-year agreement starting in 2007. With immediate effect, the distinctive 'Fly Kingfisher' insignia will appear on the car, drivers' overalls and helmets and all corporate branding platforms. 

The deal, rated as one of corporate India's biggest overseas partnerships, marks the largest sports partnership programme so far for the 21-month-old Kingfisher Airlines and is the first time an airline based in India has partnered on this scale with a Formula 1 team.

The partnership means Kingfisher Airlines and Toyota will co-operate to raise the profile of the team and Formula 1 in India, while showcasing the Kingfisher Airlines brand across the world.


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