Formula One news

Shell to make world's most expensive advert for F1

Ferrari sponsor and supplier Shell is to film one of the most expensive television adverts in history when it kicks off filming of an advert with Ferrari F1 cars. The oil company will seal off streets in famous cities around the world including London and New York and the adverts will feature Ferrari F1 cars racing through the streets.

The adverts are due to cost £2million according to the UK's Marketing magazine. The London leg will be filmed on 17 February and the adverts will debut on TV when the new season starts in March.

more news

• 24 Nov.
  • Briatore verdict expected in January
  • Donington still hopeful over F1 race
  • Montreal race confirmation imminent
  • Massa names drivers for karting event
  • Campos car passes FIA safety tests
  • Strong test could seal drive, says Mallya
  • Force India to test di Resta and Hildebrand
  • Courts to hear Briatore case
  • Silverstone GP deal forthcoming
• 23 Nov.
  • GPUpdate TV: Sam Michael - building on 2009
  • Theissen waiting on entry decision
  • Mercedes delighted with Rosberg confirmation
  • Confirmed: Rosberg to Mercedes for 2010
  • Manor hoping to run in late January
  • Mercedes poised to announce first driver
  • Kobayashi: I expected to be re-signed
  • Nakajima future in Toyota's hands
  • Klien still hoping for 2010 seat
  • McLaren line-up will work, says Ecclestone
  • López: USF1 deal coming next week
• 22 Nov.
  • Photos: 2009 Toyota Motor Sports Festival
  • Vettel surprised by Button team switch
• 21 Nov.
  • Mercedes: No Schumacher drive with us
  • López close to USF1 deal
  • Options open for Bourdais
• 20 Nov.
  • FIA was using new teams, says Lola
  • Rossi and Newey to contest endurance race
  • Wolff: Worth of privateers on the up
  • Equity sale for 'private motives' - Williams
  • USF1 considering 12 drivers
  • Photos: SKUSA karting event, Las Vegas
  • Buemi and Schumacher to kart in Las Vegas
  • Clock ticking for Silverstone
  • Williams sells first shares
  • Official: Bianchi handed Ferrari test
  • My door is open, says Trulli
  • Button: I needed a new challenge
• 19 Nov.
  • Brawn 'very disappointed' with Button outcome
  • Sons release birthday song for Jackie Stewart
  • Räikkönen: No talks with Brawn

Homepage