Formula One

Formula One news

Shell to make world's most expensive advert for F1

Shell to make world's most expensive advert for F1

24 January 2007

Ferrari sponsor and supplier Shell is to film one of the most expensive television adverts in history when it kicks off filming of an advert with Ferrari F1 cars. The oil company will seal off streets in famous cities around the world including London and New York and the adverts will feature Ferrari F1 cars racing through the streets.

The adverts are due to cost £2million according to the UK's Marketing magazine. The London leg will be filmed on 17 February and the adverts will debut on TV when the new season starts in March.


more news


Homepage



GPUpdate.net poll

Question:  Which team will score more points at the German Grand Prix?
Poll results