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25 November 2009

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Williams announces Lenovo as new sponsor

Williams announces Lenovo as new sponsor

02 February 2007 / Photos

At their launch of the FW29 Williams announced their latest new major sponsor; Lenovo. Lenovo is a computer technology Lenovo Group's acquisition of the IBM Personal Computing Division in May 2005. Lenovo develops, manufactures and markets cutting-edge, reliable, high-quality PC products and value-added professional services that provide customers around the world with smarter ways to be productive and competitive.

Lenovo's announcement took place at the launch of the team's 2007 race car at AT&T Williams headquarters near Oxford, UK. Lenovo PC technology will be used throughout the AT&T Williams team, on functions ranging from ignition checks to race operations and inventory and the Lenovo logo will be displayed in the dominant branding position on the 2007 cars of drivers Nico Rosberg and Alex Wurz.

"Lenovo is an international technology company obsessed with innovation, and they will undoubtedly help us achieve success in every area of our business," said Frank Williams, Team Principal of AT&T Williams. "In Formula One, teams are highly reliant on PC technology. With Lenovo's record of innovation, reliability and performance in ThinkPad notebooks and Lenovo desktops, we are confident that our team is lined up with the very best," said Alex Burns, Williams Chief Operating Officer.


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