Formula One news

ING launches 'on track' branding campaign

ING today announced a global 'on track' branding campaign to support its title sponsorship of the ING Renault F1 Team. ING will sponsor 14 of the 17 Grand Prix races, including title sponsorship of the ING Australian Grand Prix in Melbourne on 16-18th March.

With the combined global 'on track' sponsorship, and the title sponsorship of the ING Renault F1 team, ING will further build its global brand awareness as one of the leading global financial institutions. The combination will also position ING as one of the leading F1 sponsors.

The 'on track' branding package will provide trackside and, where applicable, bridge based branding placements. The value of the package is not disclosed.

Isabelle Conner, ING Renault F1 Program Director for ING, said:
"By combining the title sponsorship of the ING Renault F1 Team with a global trackside branding campaign at the majority of circuits and a co-ordinated global marketing campaign, we will ensure that the ING brand reaches the broadest possible customer base."

more news

• 25 Nov.
  • 'Fantastic opportunity' - Di Resta on Force India test
  • Recap: N.Technology court bid fails
  • BMW testers excited about Jerez
  • Brawn disappointed with Button drives, ponders Lauda
  • Piquet to drive in Massa kart race
  • Brawn aero chief wins award
  • Gillett disappointed with government position
  • Mercedes hopes to confirm line-up by Christmas
• 24 Nov.
  • Briatore verdict expected in January
  • Donington still hopeful over F1 race
  • Montreal race confirmation imminent
  • Massa names drivers for karting event
  • Campos car passes FIA safety tests
  • Strong test could seal drive, says Mallya
  • Force India to test di Resta and Hildebrand
  • Courts to hear Briatore case
  • Silverstone GP deal forthcoming
• 23 Nov.
  • GPUpdate TV: Sam Michael - building on 2009
  • Theissen waiting on entry decision
  • Mercedes delighted with Rosberg confirmation
  • Confirmed: Rosberg to Mercedes for 2010
  • Manor hoping to run in late January
  • Mercedes poised to announce first driver
  • Kobayashi: I expected to be re-signed
  • Nakajima future in Toyota's hands
  • Klien still hoping for 2010 seat
  • McLaren line-up will work, says Ecclestone
  • López: USF1 deal coming next week
• 22 Nov.
  • Photos: 2009 Toyota Motor Sports Festival
  • Vettel surprised by Button team switch
• 21 Nov.
  • Mercedes: No Schumacher drive with us
  • López close to USF1 deal
  • Options open for Bourdais
• 20 Nov.
  • FIA was using new teams, says Lola
  • Rossi and Newey to contest endurance race
  • Wolff: Worth of privateers on the up
  • Equity sale for 'private motives' - Williams
  • USF1 considering 12 drivers
  • Photos: SKUSA karting event, Las Vegas
  • Buemi and Schumacher to kart in Las Vegas

Homepage