Formula One news
Honda goes green with 2007 livery
26 February 2007 / PhotosHonda has this morning announced a major new initiative for the 2007 Formula 1 season. To help raise awareness of the environmental issues facing the planet, the RA107 F1 car will simply feature a huge image of earth, in place of the advertising and sponsor logos which have featured and dominated all other F1 cars for decades.
The car's new look is being positioned as a powerful call to action for fans, sponsors, customers and members of the public to join Honda's commitment to help address the environmental issues facing the world.
Universal Music, the largest music company in the world, and Gatorade are the first global brands to partner the team in this new concept. Existing partners have enthusiastically embraced the idea and all remain involved with the team for the 07 season. In addition, the team has announced that Fila, IBM, Instron, Oliver Sweeney, Perkin Elmer, Showa Denko, TUV and GF Agie Charmilles have joined the roster of team partners and suppliers.
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Nick Fry, CEO of the team commented, "Climate change is probably the single biggest issue facing the global community and F1 is not immune from it. On the contrary we believe that F1 with its huge global profile and cutting edge technology can play an
important role in not only highlighting the issues but also playing our part in developing solutions. In addition, the FIA recognises the opportunity for F1 to showcase innovative technologies for the benefit of society for the long term. For example, by 2009, devices for energy recovery will be in place on the cars."
"So we at Honda F1 are proud to dedicate our car to the environmental challenge. We believe that practical solutions can stem directly from engineers working on our F1 programme. They are working harder than ever to achieve our dreams and win the World Championship while embracing and underscoring Honda's environmental ethos.
"First and foremost, we are a race team and F1 is very much a team sport. We achieve our racing objectives only by working together and parallels can be drawn with the way that we must all join together to address the environmental challenge. We hope that in raising awareness and highlighting the issues we will encourage members of the public to come together and help take on the challenge of climate change."
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