Formula One news

Schumi to star in new Fiat campaign

Michael Schumacher may not be racing any longer, but he's set to stay in the public eye thanks to ongoing promotional work for Ferrari's parent company, Fiat. Schumacher, already the star of television commercials for Fiat will now make his way into the letter boxes of van drivers, small businesses and fleet managers.

Schumacher is being used to front a campaign for the Fiat Scudo vehicle and the direct mail pack being sent out will unclude a bumper sticker reading 'my other car is a van'. It also contains a solo photo of the man himself.

Recipients will also be able to enter a competition to win a trip to the Italian Grand Prix.

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