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29 November 2009

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BMW takes F1 to Vegas

BMW takes F1 to Vegas

16 October 2007

From January 7 to 10 2008, the BMW Sauber F1 Pit Lane Park will be stopping off in America's entertainment capital. For the first time since the 1982 USA Grand Prix, the sound of a BMW Formula One engine will ring out across the Nevada Desert once again. 

For the BMW Sauber F1 Team Pit Lane Park, the new year will kick off in the same way as the current season is seen out: with an overseas appearance. For the Formula One race weekend in China, the high-tech event park wowed the fans in Shanghai from October 5 to 7 with its hands-on Formula One experience. 

After a brief winter break it will then set off on its journey to the United States in January. Pit Lane Park will be one of the highlights of the support programme for the Consumer Electronics Show (CES) in Las Vegas. This trade fair, held annually since 1967, is a showcase for pioneering home entertainment products. The CES has been the venue for the premiere of such technical innovations as the video recorder, the CD player and, more recently, high-definition television (HDTV). 

The BMW Sauber F1 Team Pit Lane Park will be set up on the Gold Lot car park on the corner of Paradise Road and Convention Center Drive. So far this year Pit Lane Park has made appearances in Kuala Lumpur, Barcelona, Rome, Silverstone, at the Nürburgring, in Warsaw and in Shanghai. 


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