Formula One news

Honda gets environmental recognition

Honda has won two prestigious awards at the 2007 Green Awards. The team's environmental myearthdream initiative won its nominated category of Best PR Campaign with a budget of over £100k, against very strong competition from Marks & Spencer and Procter & Gamble.

The Honda campaign then went on to compete for the Grand Prix award for the best overall campaign, along with the 18 other winners on the nightand won. 

Nick Fry, CEO of the Honda F1 team commented; "It is a fantastic achievement for Honda to receive such recognition at the 2007 Green Awards. We are delighted to be in the company of so many outstanding organisations dedicated to protecting the environment through the highest calibre marketing campaigns. The aim of our myearthdream initiative was to use the global reach of Formula One to raise awareness and create debate of environmental issues around the world and we have been very successful in accomplishing that goal in our first year."

Whether the team's green livery will continue in 2008 remains to be confirmed.

more news

• 09 Jan.
  • New Renault fails FIA crash test
  • Toro Rosso confirm Buemi
  • Technical reshuffle at Red Bull
  • Klien still optimistic of race seat
  • Kubica named Polish sports personality of the year
  • Richards out of Honda running
  • Donington gains planning permission
• 08 Jan.
  • FOTA agrees cost-cutting plans
  • De la Rosa still aiming for race seat in F1
  • A dozen parties interested in Honda
  • Mosley not done yet with cost cuttings
• 07 Jan.
  • Ecclestone reveals September deadline for Donington
  • Ferrari willing to supply 'Honda' with engines
  • Brawn says Honda won't test before season
• 06 Jan.
  • Ferrari to use electronic pitstop system in 2009
  • Kubica to start karting team
  • Webber's recovery going well
  • Ferrari to reveal new car next week
  • Stewart hits out at Ecclestone and Mosley
• 05 Jan.
  • Red Bull's RB5 to debut in February
  • Suspended sentence and fine for Verstappen
  • Berger confirms Buemi for STR
• 04 Jan.
  • Kubica expecting more accidents
• 03 Jan.
  • Encouraging news for Donington
• 02 Jan.
  • Di Resta still hopeful of F1 drive
  • "Title loss would have damaged Hamilton's reputation"
• 01 Jan.
  • Hakkinen supports medals system
• 31 Dec. '08
  • Kubica: Next year is a big challenge
  • Hakkinen: Vettel will soon be a Formula 1 champion
  • Hamilton receives MBE award
  • Heidfeld expects more accidents in 2009
• 30 Dec. '08
  • Hamilton to join Madame Tussauds
  • Ecclestone: Button should take a sabbatical
  • Manager: Alonso would love to join Ferrari one day
  • Changes at Toro Rosso
• 29 Dec. '08
  • Hamilton to miss victory parade in Woking
  • Alonso to join Ferrari in 2011?
  • Mexican billionaire denies Honda bid
• 28 Dec. '08
  • Mexican buyer for Honda?
• 27 Dec. '08
  • F1 drivers positive on Algarve circuit

Homepage