Formula One news

Honda gets environmental recognition

Honda has won two prestigious awards at the 2007 Green Awards. The team's environmental myearthdream initiative won its nominated category of Best PR Campaign with a budget of over £100k, against very strong competition from Marks & Spencer and Procter & Gamble.

The Honda campaign then went on to compete for the Grand Prix award for the best overall campaign, along with the 18 other winners on the nightand won. 

Nick Fry, CEO of the Honda F1 team commented; "It is a fantastic achievement for Honda to receive such recognition at the 2007 Green Awards. We are delighted to be in the company of so many outstanding organisations dedicated to protecting the environment through the highest calibre marketing campaigns. The aim of our myearthdream initiative was to use the global reach of Formula One to raise awareness and create debate of environmental issues around the world and we have been very successful in accomplishing that goal in our first year."

Whether the team's green livery will continue in 2008 remains to be confirmed.

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