Formula One news

ING happy with increased brand awareness

Renault's title sponsor ING has announced its results of its 2007 F1 sponsorship programme. The partnership with the ING Renault F1 Team, together with ING's on-track branding activity, has increased ING's global brand awareness and created a clear and positive perception of the firm the company revealed in a statement on Tuesday.

Michel Tilmant, Chairman of the Executive Board of ING Group said: "The affiliation between ING and Formula One has already proven its worth. Our research shows that the programme has improved ING's global brand awareness and image. Heading into 2008, the ING F1 strategy will build upon the increase in awareness of ING to drive revenue returns."

ING's main objective for its sponsorship programme in Formula One was to enhance its brand awareness globally and bring ING's image more in line with its reach of 75 million customers in over 50 countries.

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