Formula One news

ING becomes Hungarian Grand Prix title sponsor

The ING bank has announced that it will become the title sponsor of the Hungarian Grand Prix for the upcoming season. ING, title sponsor at the Renault F1 team, is also title sponsor of the Belgian and Australian Grand Prix.

ING's 2007 season on-track branding campaign played a key role in increasing global visibility, as well as supporting the title sponsorship of the ING Renault F1 Team the Dutch bank said in a statement. Independent research by IFM showed that ING was the most visible on-track F1 sponsor with 11,010 seconds on screen across the 17 GPs (2nd Bridgestone 9,375 seconds, 3rd Allianz 5,851 seconds, 4th Vodafone 5,618 seconds).

During 2008, ING will have on-track branding presence at 13 of the 18 Grand Prix races in 2008, including the title sponsorship of the ING Australian, Belgian and Hungarian Grand Prix.

Isabelle M.Conner, Head of Marketing, ING Group, said: "Central and Eastern Europe is a vital market for ING, and one that is passionate about F1. Hungary is the only GP in Central and Eastern Europe and it's vital that we successfully use the GP to continue to build ING's brand in the region. It was a clear decision to take the title sponsorship for the Hungarian GP."

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