Formula One
24 November 2009

Formula One news

Renault presents R28

Renault presents R28

31 January 2008 / Photos

Renault officially launched its 2008 season this afternoon as it revealed the brand new Renault F1 R28 and its driver line-up at Renault's communications headquarters in Boulogne-Billancourt, on the banks of the Seine in south-west Paris.

The ceremony was attended by Renault President and CEO Carlos Ghosn, along with 500 media and VIP guests from around the world. The team announced its determination to return to the front of the F1 field in 2008, thanks to a combination of aggressive design concepts in the new car, and the talents of the sport's only active double world champion, Fernando Alonso, allied to rookie Nelson Piquet.

Renault F1 team president Bernard Rey explained that the team had set itself demanding targets for the new season. "We expect to see the team back in its normal place, fighting at the front of the field," explained Rey. "This is the target the team has set for the new car. On the technical side, everybody has worked hard to overcome the problems encountered last year. On the driver front, Fernando Alonso's return was an important boost. There is optimism inside the team and within Renault."

Rey also reinforced the value of the Formula 1 programme to the Renault Group, as a pillar of the company's global sales and marketing strategies. "Formula 1 is a powerful tool for building brand awareness in non-traditional markets, and Renault's sales outside Western Europe grew by 16.5% in 2007" he concluded. "Our status as a leading team demonstrates Renault can build vehicles that deliver performance, reliability and high technology. From an overall perspective, Formula 1 is a meaningful and profitable investment for Renault."


more news


Homepage



Photo gallery

more pictures

Test Schedule

04 Dec. Jerez
03 Dec. Jerez
02 Dec. Jerez
01 Dec. Jerez
full overview

GPUpdate.net poll

Question:  Which new 2010 team will be quickest?
Poll results