
Spanish Formula 1 fans will be able to watch the rest of the Formula 1 season live on their mobiles. HyC, a company part of the Ericsson group, partnered with Boomerang TV and Spanish TV station Telecinco.
Under the terms of the agreement, Ericsson's HyC supplies an end-to-end, scalable service including encoding, editing and transmission, which enables Boomerang TV and Telecinco to stream the Formula One races to mobile subscribers via live or scheduled repeat broadcast.
Manuel Villanueva, Content general manager at Telecinco, says: "Consumer demand for live mobile TV is increasing in line with technology improvements. Through this agreement with Ericsson's HyC, we can offer our customers a richer communications experience though a personalized and interactive service."