Formula One news

Virgin increases interest in Brawn title sponsorship

The Virgin group has upped its interest in becoming title sponsor of Brawn GP, having signed as sponsor to the team at the season-opening Australian Grand Prix. The team has three partners thus far and currently leads both the drivers' and constructors' championships in its first season of competition.

Branson was delighted to witness a one-two for the team in Melbourne

"The team have become very popular since the beginning of the season," said Virgin supremo Richard Branson. "We are negotiating, as are other people, and we may or may not end up doing a full branding exercise. If we do not end up it, we will obviously be the sponsor for this year and would be delighted with the way it has gone; if we do end up doing it, even better.

With the current global economic situation, team owner Ross Brawn has admitted that medium-term commitments are the way to go at the moment, although admits that 'it would be nice to have our principal funding in place for the next few years'. "Let's see how it goes," Branson continued. "Someone could come in and pay a silly price, and we will bow out gracefully if that happens, but we've made an offer we feel we can afford."

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