Formula One news

New sponsorship deal for Williams

The Williams team has signed its latest partnership agreement, with Hell Energy Drinks. The English squad confirmed the new contract with the Hungarian label as the latter aims to be the second largest in its market worldwide.

With the agreement announced on Thursday morning from Williams headquarters at Grove, the Hell name and logos will be seen at the Circuit de Catalunya during the Spanish Grand Prix this weekend, on the rear wing endplates of the FW31 cars as well as the overalls of refuelers during pit stops for Nico Rosberg and Kazuki Nakajima.

With the brand name now the team's official drinks supplier, Hell is looking to expand in Europe, China and Russia. "I am delighted to sign this significant new agreement with Hell Energy Drinks," said team owner Sir Frank Williams. "We can provide a strong platform for Hell Energy Drinks' international business objectives and I commend their confident marketing programme to grow and expand."

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